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May 2017

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Wacoal’s Positive Body Image

As discussed in our #ElieiBusinessReport Body Positivity, there has been a huge shift in the fashion industry regarding the plus size market that is growing the industry from a restricted amount of differentiation to one that is boasting and celebrating its extensive range of fit...

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Week in Review

While the heartless attack in Manchester left people scared and uncertain, Manchester became a symbol of a city set on fighting terror with unity and love. In lighter news, we looked into why reaching out to Chinese social media platforms is a must if you wish to grow your brand in luxury...

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Social Brands – Eliei Business Report

Ever since 2008 financial crisis, political climate has been drastically changing. Due to a series of events coupled with Brexit and Trump presidency, late majority consumers are adopting mindset characterised by distrust, disconnection and disenfranchisement. Consumers who fall into middle to low income group can...

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Week in Review

There have been constant debates about the safety of the garment manufacturing industry. Could sewbots mean an end of direct labour in the garment manufacturing industry?   ...

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Week in Review

NHS being hacked by the “Wan-naCry” malware, Rihanna's gorgeous MET gala outfit, why you should visit Udaipur in India and why is China Britan's “Natural Partner”. ...

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Week in Review

Consumers still love nostalgic items and memorabilia and are willing to pay more for something close to their heart. The leather jacket Patrick Swayze wore in the movie Dirty Dancing was sold for £42,000 last Friday at an LA auction. Business’s need to be aware...

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