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Body Positivity – Eliei Business Report

Body Positivity – Eliei Business Report

The number of plus-size consumers is rapidly increasing, brands need to rethink their branding strategy for plus-size garments and how they merchandise them in store as the modern consumers expect a more trend aware offer. Key players on the plus size market are doing meeting these expectations though celebrity and designer collaborations as they focus in on the body positivity movement.

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