Body Positivity – Eliei Business Report

Body Positivity – Eliei Business Report

The number of plus-size consumers is rapidly increasing, brands need to rethink their branding strategy for plus-size garments and how they merchandise them in store as the modern consumers expect a more trend aware offer. Key players on the plus size market are doing meeting these expectations though celebrity and designer collaborations as they focus in on the body positivity movement.


No Comments

Leave a Comment