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Marketing

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Social Brands – Eliei Business Report

Ever since 2008 financial crisis, political climate has been drastically changing. Due to a series of events coupled with Brexit and Trump presidency, late majority consumers are adopting mindset characterised by distrust, disconnection and disenfranchisement. Consumers who fall into middle to low income group can...

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ELIEI - #WORLDOFRICKOWENS-3

#WORLDOFRICKOWENS

The World of Rick Owens Concept Store at Selfridges, was the biggest single designer project Selfridges has ever initiated and it was part of their major AW14 project The Masters. The World Of Rick Owens was celebrating 20 years of the designer’s label and edgy approach to...

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ELIEI-#MJDAISYCHAIN-1

#MJDAISYCHAIN

Leveraging Instagram and Twitter is a great way for a brand to drive personal engagement with consumers and Marc Jacobs is mastering it like no one else right now. On 15th of August MJ Fragrances opened a 3 day pop up shop called Daisy Marc Jacobs Tweet...

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