Wacoal’s Positive Body Image
As discussed in our #ElieiBusinessReport Body Positivity, there has been a huge shift in the fashion industry regarding the plus size market that is growing the industry from a restricted amount of differentiation to one that is boasting and celebrating its extensive range of fit and taste.
Teenagers and millennials are the main drivers of this movement aiming to remove the pressures and judgements from society. They are demanding and expecting garments that better meet their needs without feeling as though they are defined by their size.
We’ve been fortunate enough to have a chance to peak into Wacoal’s AW17 collection. Besides all the wonderful garments and materials the brand is known for, what really stood out was the variety of models they used in their campaigns.
It’s never been more important than it is now that brands address market’s demands and take a stance toward more positive body image by paying respect to women of all colours, ages, shapes and sizes.
Wacoal, thank you for being here for us, women.
Elomi Lingerie AW17